About Greenshoots Media
We're a digital agency based on the Central Coast, NSW, helping Australian businesses grow with smart chatbots, modern websites and automation.
Meet the founder — Brad Banks
Brad Banks is the founder and director of Greenshoots Media, based on the Central Coast of New South Wales, Australia. With over a decade of experience in the digital industry, Brad has worked across web development, digital marketing, e-commerce and business automation.
Brad founded Greenshoots Media with a clear mission: to bring enterprise-level digital solutions to small and medium Australian businesses at prices they can actually afford. Having watched large corporations gain massive efficiency advantages through technology, he set out to level the playing field for the businesses that form the backbone of the Australian economy.
Today, Brad personally oversees every client engagement — from initial onboarding through to deployment. His hands-on approach, combined with smart workflows, means clients get the attention of a boutique agency with the output capacity of a much larger team. When he's not building websites or writing code, you'll find him exploring the trails and beaches of the Central Coast with his family.
Our story
Greenshoots Media started as a web development and digital marketing practice on the Central Coast, NSW, serving local businesses who needed a reliable, no-nonsense digital partner. Over the years, the agency evolved alongside the technology — from static websites to dynamic web applications, from basic SEO to full digital strategy.
In 2023, conversational technology hit a tipping point. Brad recognised early that smart chatbots weren't just a novelty — they were a fundamental shift in how businesses could engage with customers online. He rebuilt the agency around this capability, developing a proprietary chatbot platform that could be deployed on any business website with a single line of code.
That platform is now the core of Greenshoots Media. Businesses across Australia — from trades and cleaning services to real estate agencies and professional firms — use our chatbots to capture leads, answer customer questions and provide instant support, 24 hours a day, 7 days a week. Each chatbot is trained on the client's own website content, so responses are accurate, relevant and on-brand.
What we do
Smart chatbots
White-label chatbots trained on your business content that capture leads and answer customer questions around the clock. Plans from $25/month.
Web development
Modern, fast-loading websites built with Next.js, React and Tailwind CSS. Designed for performance, accessibility and search engine visibility.
Automation
Custom workflows that automate repetitive business tasks — from content generation to data processing and customer communications.
Digital strategy
Data-driven digital strategy that aligns your web presence, automation tools, and online marketing into a cohesive growth plan for your business.
Our approach: smart delivery
We use smart technology at every step of our process, from client onboarding to final delivery — so we can move fast without cutting corners.
When a new chatbot client signs up, our onboarding system automatically discovers their website pages, analyses the content, and generates a structured knowledge base — all within minutes. What used to take days of manual research and copywriting now happens in a single session, with Brad reviewing and refining the output before deployment.
This approach lets us deliver faster, charge less and maintain higher quality than traditional agencies. A fully configured, custom-trained chatbot can be live on a client's website within 24 hours of signing up. Plans start from just $25 per month (with hosting), making professional chatbot technology accessible to businesses of all sizes across Australia.
Technology we use
Built on industry-leading tools and frameworks, chosen for reliability, performance and cost-effectiveness.
Our chatbot platform is powered by Anthropic's Claude AI — widely regarded as one of the most capable and safety-conscious large language models available. Claude provides the conversational intelligence behind every chatbot we deploy, delivering natural, helpful responses grounded in each client's actual business information.
The platform itself is built on a modern web stack. Our marketing site and portfolio use Next.js and React for fast, SEO-friendly page delivery. The chatbot engine runs on PHP and MySQL, hosted on Australian infrastructure for low-latency responses. The embeddable widget is a lightweight, self-contained JavaScript module that loads asynchronously — adding zero performance overhead to client websites.
We chose this architecture deliberately. It's reliable, fast, easy to maintain and cost-effective — which means we can pass those savings on to our clients rather than burning budget on overengineered infrastructure.
Claude AI
Anthropic's frontier model for safe, helpful conversation
Next.js & React
Fast, SEO-friendly frontend framework
PHP & MySQL
Proven backend powering the chatbot engine
Tailwind CSS
Utility-first styling for rapid development
AES-256 encryption
Enterprise-grade security for API keys & data
Australian hosting
Low-latency infrastructure for local speed
What we stand for
Innovation first
We stay at the frontier of AI technology so our clients don't have to. Every tool we recommend, we've tested and validated ourselves.
Accessible AI
Enterprise-grade AI solutions shouldn't cost enterprise-grade prices. We make advanced technology affordable for small and medium businesses.
Australian owned
Proudly based on the Central Coast, NSW. We understand Australian business culture, compliance requirements and consumer expectations.
Based on the Central Coast, serving all of Australia
Greenshoots Media is headquartered on the Central Coast of New South Wales, between Sydney and Newcastle. While we love working with local Central Coast businesses, our services are entirely digital — which means we work with clients right across Australia, from Perth to Brisbane and everywhere in between.
Our chatbot platform is fully remote-deployable. Clients receive a single embed code that works on any website, regardless of where they're based or what platform they use. Onboarding, configuration and ongoing support are all handled online, making geographic distance a non-issue.
Whether you're a tradie on the Central Coast, a real estate agency in Melbourne, or a professional services firm in Sydney — if you want a chatbot that actually works for your business, we'd love to hear from you.
Ready to get started?
Find out how a smart chatbot can help your business capture more leads and support your customers around the clock.
or email brad@greenshootsmedia.com.au